Blue Jackets supporter uses Twitter to rally fans before playoffs

April 15, 2014

Columbus Dispatch: Ken Gordon
With the Blue Jackets set to begin their NHL playoff run on the road in Pittsburgh, T.J. Nocar is counting on social media to unite Columbus fans watching Game 1 on Wednesday night.
His suggestion: #WeAreThe5thLine.
The hashtag — inspired by the football reference to fans as “the 12th man” — was conceived by Nocar about 10 days ago.
Within three days of its April 5 introduction, it was trending on Twitter.
“It’s really kind of blown up,” said the 25-year-old Hilliard resident, a student at Ohio State University.
“Everything has been moving so fast, I still haven’t completely processed it.”
The high-tech “rallying cry” adapts the “12th man” to hockey — given that, throughout a game, teams rotate four lines of forwards.
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